freelance internet developer
Web design is more than creating a site that is fresh and appealing. Any web site that is to become successful needs to be intuitive and easy to use.
Carbon IT offer a wide range of services enableing us to cater for everything from advanced intranet applications to eCommerce solutions to simple HTML & CSS projects.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" search results.
Who are we?
We are a multi-talented web design company based in London.
As a company we offer the full web package of: web design, front-end / back-end development, search engine optimisation.
Our development teams can complete any webdesign and SEO work required - whether you require a complete web site design and build, your own designs coded into valid HTML, or graphical design work.
Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At Carbon IT, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:
- Clearly shows what your company has to offer
- If the company offers a large number of products/services the most important should be prominently displayed
- The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)
- Points of contact need to be clearly visible
- Points of sales need to be simplistic and intuitive
- Site should not be cluttered with useless or marginal information
- Text should be inviting to read
It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.
Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.